Sacramento CA, November 14, 2007 – For the sixth consecutive year, VSP Vision Care, the nation’s largest eyecare benefits provider, has received the World Class Customer Satisfaction Award from Service Quality Measurement Group, Inc. (SQM). 

“These are terrific accomplishments given that, in the past two years, we have added over two hundred new agents into our call centers,” says VSP Vice President of Customer Service Laura Costa.  “We also had our live call volume increase by 20% in 2007.”

VSP also received SQM customer service awards for:

• Highest Customer Satisfaction in the Insurance Industry (fourth consecutive year)
• Call Center World Class Call Certification (second consecutive year) - This was introduced last year and has very rigorous measurements.  Only 3% of the companies evaluated received this prestigious award. 
• Highest Employee Satisfaction in the Insurance Industry (fourth consecutive year)

“Operational excellence is essential to VSP’s success, and customer service is a key component of that,” says VSP President and CEO Rob Lynch.  “This award shows the importance we put on great customer service for our members, doctors, and clients.”

VSP’s customer satisfaction was judged using a sample size of 8,700 customer telephone surveys taken from a random selection of calls.  A call center must score 80% or better in the very satisfied category to achieve a world class rating.  SQM is recognized as the leading authority for measurement and management of the call center industry.

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VSP Vision Care provides comprehensive eye care benefit plans to 51 million members nationwide. VSP's Sight for Students^SM program has helped more than 400,000 low-income/uninsured children receive free eyecare services since its inception in 1997. Recognized by FORTUNE magazine for eight consecutive years as one of best places to work in America, VSP ranks “Highest in Member Satisfaction Among National Vision Plans, Three Years in a Row” by J.D. Power and Associates. For more information, visit us online at vsp.com.