Sacramento CA, February 22, 2007 –VSP Vision Care, the nation’s largest eyecare benefits provider with 48 million members, today announced the launch of a new direct-to-consumer comprehensive eyecare plan to begin in April, 2007. The plan focuses on consumers who do not have access to VSP coverage through their employers — including former VSP members, retirees, the self-employed — and their family members.

“VSP’s direct-to-consumer eyecare plan represents a major step in increasing consumers’ access to comprehensive coverage,” said Rob Lynch, VSP president and CEO. “Eyecare has an important role to play in preventative healthcare and this plan will assist consumers with making eye health an important part of their total health focus.”

Enrollees in VSP’s direct-to-consumer coverage will have access to more than 21,000 doctors nationwide who offer a comprehensive eyecare and eyewear experience. Consumers can select member-only, member-plus-one, or family coverage options. The plan provides annual coverage for a complete exam, lenses, and eyeglasses or contact lenses. VSP’s direct-to-consumer plan will be offered through the Consumer Choice Association, which provides members with a wide range of options to budget for their healthcare needs.

Additional information about VSP’s direct-to-consumer eyecare plan is available at www.yourvsp.com.

About VSP
VSP provides comprehensive eyecare benefit plans to 48 million members nationwide. VSP's Sight for Students program has helped more than 380,000 low-income/uninsured children receive free eyecare services since its inception in 1997. Recognized by FORTUNE magazine for eight consecutive years as one of best places to work in America, VSP ranks “Highest in Member Satisfaction Among National Vision Plans, Three Years in a Row” by J.D. Power and Associates. For more information, visit us online at vsp.com.

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