Sacramento CA, February 20, 2007 – VSP – Vision Care, the nation's largest eyecare benefits provider, announced the launch of their company blog today. The VSP blog is a conduit for VSP President and CEO Rob Lynch and other company leaders to share their thoughts and invite the interchange of ideas on a wide range of topics.

"Open communication is at the core of VSP's culture and has always played a key role in the company's success," said VSP President and CEO Rob Lynch. "The VSP blog is our next step in sharing an authentic and dynamic dialogue with consumers, our members, doctors, clients, and employees."

Blog readers have the opportunity to communicate directly with VSP leaders on an evolving spectrum of subjects, from innovations in eyecare, to ideas on healthcare advancement, and perspectives on management excellence. Relevant and accessible content encourages audiences to interact with VSP and exchange thoughts and opinions.

The VSP blog address is www.vspblog.com and features an RSS feed capability that alerts subscribers to new content.

About VSP
VSP provides comprehensive eyecare benefit plans to 48 million members nationwide. VSP's Sight for Students program has helped more than 380,000 low-income/uninsured children receive free eyecare services since its inception in 1997. Recognized by FORTUNE magazine for eight consecutive years as one of best places to work in America, VSP ranks "Highest in Member Satisfaction Among National Vision Plans, Three Years in a Row" by J.D. Power and Associates. For more information, visit us online at vsp.com.

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